10 good tips how to optimize your Twitter account

10 good tips how to optimize your Twitter account

English

This tutorial list on YouTube is really useful to better understand the usage of Twitter and it contains really helpful hints and tips.

Thank you to Socialmediatoday .

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Prototype of the new reading experience

Prototype of the new reading experience

English

This is an extremely valuable exemple of what the reading experience will look like with the new born computer segment iPad, WePad, ... Reading a magazine will give us the opportunity to enjoy the best of both paper and web. The beauty of paper are the beautiful and spectacular colour images with very beautiful and eye catching layout typograhy; the beauty of the web are the embedded movies, the contents to share with other users, the customized selection of articles and topics to read and to arrange.

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Mobile advertising: the new frontier of business in the world of Media

Mobile advertising: the new frontier of business in the world of Media

English

Set to launch with Apple's new iPhone OS 4.0 in June, iAd will give marketers the ability to embed dynamic and interactive ads within a mobile app. In his iPhone OS 4.0 demo earlier this month, Apple CEO Steve Jobs touted the ability of iAd to smoothly display ads within an app rather than bring the user to a separate Web page. The process and price scheme for advertisers starts with the banner ads that attempt to lure people to view the full ad.

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Open letter about Flash, by Steve Jobs

Open letter about Flash, by Steve Jobs

English

I believe what Steve Jobs wrote in his letter to Adobe (click here to read the full text) sets the direction of the development in the software industry. I believe that this is a corner stone which clearly indicates the road ahead not just for the software industry, but for the whole business. Here below you find what in my opinion is the very heart of the matter.

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10 rules to sell innovation

10 rules to sell innovation

English

1. Deal with executives. They make the decisions. Anyone else is an extra step to getting a deal.

2. Deal with the biggest customers first. Market leaders have the most to gain, the most to spend and give you the most market advantage.

3. Focus sales effort on the leads that will give you the highest growth potential. Eliminate time wasters.

4. Generate more leads than you have the capacity to handle. This is essential for driving growth.

5. Throw away the price list. Structure a win/win deal to maximise the value to the client and the returns to you.

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