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Empowering Meaningful Innovation

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Never mind, it was in my briefcase all along.

Submitted by Luca Leonardini on Wed, 01/05/2011 - 09:26

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Empowering Meaningful Innovation

Innovation that creates long-term value and generates economic returns is not limited to the fields of technology or process. Above all, it is cultural innovation, innovation in how we do business. It is meaningful when quality and profit, which are not ends in themselves, also become the natural consequences of a winning approach and mindset.

This strategic approach acts as a cultural renewal process for the company. Meaningful innovation is any new offering that is positively received by the target, and that creates a return for the creator in terms of market positioning and performance, while at the same time providing an advantage to those who make use of it.

Today, empowering meaningful innovation means working on company culture to lay the groundwork for sustainable and intelligent economic growth.

The Innovation Value

The innovation value.

Meaningful business means profitable business.

This presentation is also available for download on Slideshare: Meaningful Innovation Is Very Profitable from Luca Leonardini

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