The title of this video interview on TechCrunchTV to Gary Vaynerchuk is quite strong and significant: “99.5 Percent Of Social Media Experts Are Clowns”. We are living in the biggest social shift ever and this thanks to the internet: the way we are communicating is definitely changing. Lets face that and realize we are going to live through a devastating social media bubble. From the business perspective the most important approach to social media it MUST be strategic, NOT tactic. This makes a lot of difference. Consequently the approach MUST always include the customer: how does he benefit from that? Now I am more curious than ever to read his new book "The Thank you Economy" … and maybe also the previous "Crush It!". I think I'll visit Amazon site quite soon … ;-) The original article and video interview is available on the TechCrunchTV site.