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Gary Vaynerchuk says that social media is the greatest opportunity for marketers we've ever seen. That is, if companies understand and use tool like Facebook and Twitter correctly.

Instead of pushing more ad content on social sites, businesses should start a dialogue with loyal customers and not only deal with complaints.

Watch the video and read the full article on Business Inside, for insights on how businesses should use social online tools to keep their current, and future, customers happy.

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