Meaningful Innovation that creates long-term value is the most advanced form of innovation which is not limited to processes and technologies: it means cultural innovation, ...
True innovation isn’t novelty, isn’t just process innovation or technological innovation. Why? Because when you - the illuminated entrepreneur - are done with re-designing the processes of your company and with upgrading the technologies, chances are - and you know that well! - that you have to start all over again. ...
I was thinking about two key words: "to invest” and “to innovate” so I decided to check in the dictionary. I took the Oxford Advanced Dictionary (7th Edition) and found the meaning of “to invest”:
To buy properties, shares in a company in the hope of making a profit. To spend time, energy, effort on something that you think is good or useful.
I verified the same word (verb) on Thesaurus and this is what I found:
Expend money with the expectation of achieving a profit or material result by putting it into financial schemes, shares, or property, or by using it to develop a commercial venture.
This is what Thesaurus says about “Investment”:
Act of devoting time, effort, or energy to a particular undertaking with the expectation of a worthwhile result.
I finally checked the meaning of “To innovate" in the Oxford Advanced Dictionary (7th Edition) to find this:
To introduce new things, ideas or ways of doing something.
This is what Thesaurus says about “To innovate":
Make changes in something established, esp. by introducing new methods, ideas, or products.
It seems that “investing” and “investment” are both activities that generate an expected worthwhile result, that create something useful, that develop something possibly good. While “innovation” is the ability of the investor to profitably use elements that are available in his/her daily life to redesign, to reimagine and to improve the reality. My final thought is that the true essense of “innovation” is made primarily by the act of reimagining, rethinking our simple daily reality in a much more meaningful way. The use and the deployment of technology (software, connections, hardware, ...) should remain be the secondary element which serves and supports the act of thinking and reimagining a new meaningful way of life. If this is so, I wonder why so many companies are buying technology just to continue to do business, to produce things, to provide services in the same old way? What would be your answer?
I have got the inspiration for this post reading the newsletter I received from Chris Brogan: his idea of writing "Your Three Words" for the new year is great and it arrived at the same time I was trying to figure out a kind of short guideline for my activity in 2012. So very briefly these are my three words in 2012: Consistent - Aggregate - Inspire Consistent and focused on the message: empowering cultural and business innovation begins with the awareness of the immense power that each one of us has individually to change our history. My goal is to aggregate as many people as possible around the subject of meaningful innovation in our society and in our daily business. I guess that if I'll do right the first two steps, I should expect the whole activity in 2012 will eventually become a source of creative inspiration for those that will read me or follow me.
I was thinking about the printing industry and the huge market which has developed and grown around it during the last century. I mean the printing production companies (packaging, sheet and web fed), the publishers (of any kind), the paper suppliers, the suppliers of chemical products (inks and all the rest), of consumables, of heavy machineries, the technology providers, the software providers, the providers of the many many existing services, the creative agencies and so on. It’s a whole world. The new way of publishing, experiencing and consuming valuable content distributed online - not on paper - has open the debate whether the printing industry and the printed paper will survive this secular shift within the business. It’s not hard to guess that the forecasts aren’t optimistic. However I’d like to add my two cents to the debate. I do believe that we will still continue to print on paper (digitally, sheet or web fed) variable data, commercial and advertising content, packaging, labels, flyers, calendars, etc. I have no doubt about that. Is it going to be the paper as we know it since centuries or is it going to be a different kind of paper ...? I don’t know. Just have a look to the embedded video to better understand my point. Who will survive this massive cultural shift? I think those companies that will transform the market and those that will transform themselves to adapt to the new market. To me the real value of the debate isn’t whether the printed paper will survive, but rather the fact that many existing companies will close down their business well before the pulpwood paper will eventually disappear. To avoid the (personal and social) disaster of shutting a business down because it wasn’t spent any effort trying to identify a good strategy, I’d suggest to think about that: “the freedom we enjoy and we live implies that in each and every decision we make (in our professional and personal life) there is always a new begin”. Within this spirit, innovation becomes a natural outcome of the new begin that exists in every decision we take. I believe those entrepreneurs that have chosen “not to decide to be safe” should rediscover their courage because after all, what we’ll find tomorrow after this big secular shift will be exactly what we have built today. This crisis it’s a blessing if we manage to rethink, to reimagine and to reinvent our world. The beauty is that each one of us has really the power to make that change: people just need to be aware of this incredible power.
I share this quote from Hilary Hinton Ziglar about sales. I like it very much: I find it true and authentic. "Every sales has five basic obstacles:
- no need,
- no money,
- no hurry,
- no desire,
- no trust."
Lets assume that we overcome the 5 obstacles: are we really sure that we finally get the sale done? I don't think so. I am just thinking about frequent answers when I propose new and innovative services: "nobody does it (yet)" or "nobody has it (yet)" (in case of products). Good luck for your sales and ... cheers to Innovation!