value innovation

Love your customers to create relevance and continuous innovation

Do you want to create long-term value? Then love your customers and start to put people at the heart of every strategic decision.

How To Get The Culture Of Innovation Right In 13 Steps

Luca Leonardini

Innovation does not happen. It must be built.


Meaningful Innovation Is Very Profitable

Meaningful Innovation that creates long-term value is the most advanced form of innovation which is not limited to processes and technologies: it means cultural innovation, ...

Culture Change Is Very Profitable

Jeff Bezos

True innovation isn’t novelty, isn’t just process innovation or technological innovation. Why? Because when you - the illuminated entrepreneur - are done with re-designing the processes of your company and with upgrading the technologies, chances are - and you know that well! - that you have to start all over again. ...

To Invest And To Innovate Today: Open Question

Investment & Innovation I was thinking about two key words: "to invest” and “to innovate” so I decided to check in the dictionary. I took the Oxford Advanced Dictionary (7th Edition) and found the meaning of “to invest”:

To buy properties, shares in a company in the hope of making a profit. To spend time, energy, effort on something that you think is good or useful.

I verified the same word (verb) on Thesaurus and this is what I found:

Expend money with the expectation of achieving a profit or material result by putting it into financial schemes, shares, or property, or by using it to develop a commercial venture.

This is what Thesaurus says about “Investment”:

Act of devoting time, effort, or energy to a particular undertaking with the expectation of a worthwhile result.

I finally checked the meaning of “To innovate" in the Oxford Advanced Dictionary (7th Edition) to find this:

To introduce new things, ideas or ways of doing something.

This is what Thesaurus says about “To innovate":

Make changes in something established, esp. by introducing new methods, ideas, or products.

It seems that “investing” and “investment” are both activities that generate an expected worthwhile result, that create something useful, that develop something possibly good. While “innovation” is the ability of the investor to profitably use elements that are available in his/her daily life to redesign, to reimagine and to improve the reality. My final thought is that the true essense ofinnovationis made primarily by the act of reimagining, rethinking our simple daily reality in a much more meaningful way. The use and the deployment of technology (software, connections, hardware, ...) should remain be the secondary element which serves and supports the act of thinking and reimagining a new meaningful way of life. If this is so, I wonder why so many companies are buying technology just to continue to do business, to produce things, to provide services in the same old way? What would be your answer?

My Three Words In 2012

I have got the inspiration for this post reading the newsletter I received from Chris Brogan: his idea of writing "Your Three Words" for the new year is great and it arrived at the same time I was trying to figure out a kind of short guideline for my activity in 2012. So very briefly these are my three words in 2012: Consistent - Aggregate - Inspire Consistent and focused on the message: empowering cultural and business innovation begins with the awareness of the immense power that each one of us has individually to change our history. My goal is to aggregate as many people as possible around the subject of meaningful innovation in our society and in our daily business. I guess that if I'll do right the first two steps, I should expect the whole activity in 2012 will eventually become a source of creative inspiration for those that will read me or follow me.