I already published a post about the evolution of the current communication model. With today's new post, I'd like to add a new component to the ever evolving picture of the communication as we know it today. To fully enhance the success of the new Communication 3.0 model and the new paradigme (page elements and contents are detached from the page structure and the page styles) it is of paramount importance to implement a consistent Content Management strategy. Companies today should have a clear and efficient digital content management strategy in place: it’s a powerful leverage that helps to consolidate the business and to increase the competitive edge on the market. The ability to effectively manage and to efficiently deliver content simultaneously on any kind of media and device, is going to be the key factor for success in the new media market.