Best posts of the week
This is a selection of the best, most interesting posts I have read during the week:
- Social Media Beats Entertainment Category In UK It's going to be very interesting to watch the trend's evolution.
- 10 Rules for Succeeding in a Web 3.0 World An interview with LinkedIn's founder Reid Hoffman about the Web 3.0.
- Brands are Media Companies on the Social Web Blogging and creating content helps us to build our own Brand.
- The Origins of Political Order: From Prehuman Times to the French Revolution The new book of Francis Fukuyama that offers fresh insights on the origins of democratic societies and raises essential questions about the nature of politics.
- The secret to digital publishing success? Don't start with the book Interview with Gus Balbontin on the development challenges facing publishers in the digital age.
- Imprenditoria esponenziale Interesting report from an event within the Green Social Festival.
- 20 idee per raccogliere indirizzi mail Very useful list of ideas to improve the relationship with your visitors.

Successful applications of an effective Lean Six Sigma strategy share a very strong management support. In fact a Lean Six Sigma program does not happen accidentally, however, having said that just think about the following. There are two main opportunities when implementing an improvement program, could be very difficult: when times are bad and when times are good. When times are bad the profitability is very low and the resources are focused on strategic activities to ensure the survival. In this situation the company can’t afford to continue losing money because of poor quality and performace. When times are good the profitability is high, therefore resources are focused on the actual source of cash flow, resulting in the fact that improvement will be the last thing to do in order to take advantage of the current positive situation. But when profitability is high, within an ineffective company, also the costs of poor quality and internal wastes are high. Skilled managers must be willing to make significant commitments in order to implement and to support a successful Lean Six Sigma initiative.
Communication 2.0
Technology has developed so fast in the last period, that the complete communication business has gone through a deep and irreversible transformation process. This change concerns commercial communication, global communication for big companies as well as information in the broader sense. The companies involved need to set up clear content management strategies so as to optimize all the content creation, sharing and multichannel distribution processes. The illustration visualizes the complexity of digital content management today and I wish it helps to clarify some idea on the subject. Please find the link to the PNG original file.