innovation

Meaningful Innovation From The Nautical Industry

Innovazione Significativa, Luca Leonardini

What is meaningful innovation? It's a new offer for a target audience which brings direct advantages to the producer in terms of market positioning and performances and also to the final user. These are the three principles of meaningful innovation ...

Disruption Is The Seed Of Innovation

Disruption and shacking never come without an opportunity so how can I find my possibility? 

In 2008 and 2009 when the crisis exploded million of people have gone through huge amount of disruption, pain, suffering for being out of job, for careers broken. But after ...

Looking Beyond The Visible For Innovating

There are no limits to out-of-the box thinking. Our own imagination is the only limiting factor. 

Don’t think it’s impossible, stretch the limits ...

Innovation, Creativity and Fear

Chip Conley: Emotional Equations

In such bad economic times, fear is the most prevalent and contagious emotion we can find in many companies. Fear is a demotivator, and it has a corrosive effect on creativity and on innovation.

Italian Creativity

Creatività italiana

Would you believe that in Italy, the country of creativity par excellence, too many small and medium companies are closing because they are incapable to give innovation the right meaning?

A Bad Thing And A Good Thing

Non spegnamo il cervello The bad thing is the way institutions and most companies are facing the global crisis. Their answer to the human and social challenges of the new millennium consists in the same approach which follows the same method as ever: pouring mountains of money into the banks and increasing any kind of living costs. They probably presume that people are not used to think, so they are all playing rich with the people's money rather than try to find truly innovative solutions that put the interest and welfare of citizens and customers at the heart of every initiative. For the first time ever the food consumption in some important EU member states has dropped significantly. Of course this is a tremendous symptom, but I think it brings along an interesting reflection. Putting families in the conditions to cut their budgets for food, it further pushes people to increasingly become more aware of the real dimension of the crisis. I believe that it will help people to better identify the many existing opportunities that each individual can play when choosing a product, a service and - above all - a representative in the institutions.

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