My heartily wishes to see the end in 2012 of this kind of fake prosperity sustained by the “business as usual” paradigm. This year I wish a new awareness will spread and grow in every country: the mere pursuit of profits has created only devastating effects for individuals, societies, businesses, global and local environments. In 2012 I wish more and more businesses around the world will embrace this secular cultural change, this phenomenal paradigm shift and will start to build a complete different kind of prosperity. I mean a prosperity where individual fulfillment, trust, empathy, human relations are the priorities over economic returns, incomes, shareholders value, stock exchange rules. In 2012 I wish more and more people around the world will be starting to ask the question: if this model of prosperity as we know it can’t provide food to 20% of the world's population (1.5 billion), if 5 million children are dying each year from malnutrition, if 11 million of children are dying every year from preventable diseases, if over a billion people have no safe water to drink, what kind of good can we possibly expect for the future? How to change and how to start writing a new page in our history? My humble suggestion is that our heart is the perfect starting place. We have to help each other to become more aware of the immense power each one of us has in rethinking the world starting from the smallest things and decisions in our daily life. When this will begin to happen, it will really be a good year to remember. This is my best wish in 2012.
Today is not just another day in your life, it's the ONE day it's been given to you it's a gift, the only gift you have and the appropriate response to it is gratefulness.
Cultivate that great response as it was the first day in your life and the very last day. Then you'll have spent this day very well.
Writing about innovation, business strategies, technology, science and future trends in marketing and communication is something I cannot keep separated from my personal interests and passions. These “things” are not disconnected from my professional life: together with competencies and skills, they represent the foundation, what’s needed to nourish it, to make it thicker, more dense and more genuinely authentic. Talking about Innvoation strategies or any professional topic without unveiling something personal would make this blog a mere business presentation or just another message among millions out there. Thankfully we are all different. What we are cultivating in our hearts in terms of ideals, dreams, sacrifices, goals, expectations, etc., is what makes us unique, it enriches us bringing direct benefits to the people with whom we are interacting in our professional and personal life. I usually go to buy fruits and vegetables directly from the farmer and while talking about my job with the owner of the farm (an eighty years old man) he told me: “University degrees are important, but what it is far more important is that behind the titles there is a good person, a person you can trust, a sincere and honest person that is passionate about what he or she does.” He’s a great old man! Why am I telling all this? Because I’d like to share with you two causes that need urgent and active support. One is AnimalAsia which aims to stop bear farming in China. The other is Savethedogs which fights against the massacre of stray dogs in Romania. Why am I asking this? Because I believe that caring for animals has the power to improve us as human beings. The compassion that leads us to act and to defend their rights becomes a great example of civilization for the whole community. Because Innovation that grows in our heart brings us further. Even in the business.