HBR

Betterness: Economics for Humans

BETTERNESS: Economics for Humans

The latest book by Umair Haque AVAILABLE HERE for download on PDF - Kindle - iBooks

"Betterness: Economics for Humans" is the latest book of my favorite author Umair Haque. Business as we know it has reached a state of diminishing returns: though we work harder and harder, we never seem to get anywhere. I'd like to share a quick overview of the content which you find on the link above: 1. Introduction: The Not-So-Dismal Science? 2. The Capitalist’s Paradox 3. Eudaimonia: A Better Path to Prosperity 4. Poiesis: A Better Source of Advantage 5. Arête: A Better Organization 6. Kairos: Toward a Better Paradigm Lets enjoy the reading and ACT together starting to change our own life to make the world a better place.

Live a meaningful life from Aristotle and Plato up nowadays

I did not know the meaning of the word “Eudaimonia” before reading the articles and the posts of disruptively meaningful life" where each individual is able to express and to fully develop his most authentic and genuine human potential. I believe the eudaimonic vision of a prosperity based upon what we are achieving, accomplishing, fulfilling for ourselves and for the others is a very actual and very fascinating topic. Before continuing let me clarify few things. Eudaimonia is not a religion, it is not ascetism, it is not utopia, it is not a way of life nor a naive vision of the reality. Eudaimonia cultivates depth and authenticity not the “quick and dirty” way. Eudaimonia builds and creates sustainability does not run after easy earnings. Eudaimonia is better quality against more and more quantity of poor quality. Eudaimonia is the pursuite of the most authentic and genuines wishes against the status of having and possessing. Since many decades we are living a dimension of prosperity which is characterized by a fake and dangerous promise that we’ll be happy as long as we continue to buy new stuff and new products. This is the opposite of the eudaimonic vision of prosperity and obviously it is a trap, it’s an unuseful and fruitless pursuite to what Umair Haque defined "the Opulence Bubble". One of its most devastating effects is that it makes us not just economically poorer, but it also impoverishes us spiritually, emotionally, it empties our minds. Reaching happiness within this environment is a scam which has already devastated the ecosystem of the entire planet. No wander if a deep sense of uneasiness and discomfort is spreading across the globe and it does not seem to stop. In this perspective I believe that the “we are the 99%” movement is showing up the deepest distrust against the current system and its proven inefficacy to deliver authentic, genuine human growth and a sustainable future. These people are asking to invest in human potential before anything else: before making investments in the economy, before going on with industrialization at full speed, the nations of the world, the international organizations and institutions must consider to act with the highest attention for the human beings and for the environment.

Happy and lucky misfits

When I read this article ("What kind of misfit are you?") by Umair Haque a couple of month ago, I immediately identified myself with the subject as it happens each time I read his posts on the HBR web site or on his blog www.umarihaque.com. I like very much his post: I find in it a message of hope to those like me, who are fighting every day against that "just a little bit of dissatisfaction with the way things are" in their life, in their working or professional environment. It is so frustrating to fight against the status-quo that it's nearly impossible not to feel a misfit and I know quite a few people feeling the same way. What I find very encouraging is that "great accomplishment usually takes the impertinence not to fit into the suffocating status quo" which does not necessarily means that "every misfit accomplishes something fundamentally unexpectedly awesome!" On the other hand "it's also probable that most things unexpected, radical and breathtakingly awesome take just a little bit of nonconformity". Happy and lucky misfits! Like the free thinkers, the great celebrities we see (and listen!) in the video.

We can call them the misfits, the rebels, the troublemakers, the crazy ones but they have been geniuses who saw things differently: of course we can disagree with them, we can quote them, we can glorify them, but the only thing we can't do is to ignore them. Because they changed things for the better.

We really need those free thinkers today more than ever before in our history to find the way out from the "world perma-crisis" which seems to be the current status quo, because "the so called leaders are paralyzed and hopelessly confused". As Umair says "I'd bet there's a misfit just itching to be released inside each and every one of us". So don't be frustrated if you think you are a misfit, but be happy and feel lucky!.

Our passions will propel a new age of prosperity

If you read through these quotes that I found in different books, posts, articles and speaches, I suppose you will easily guess what I mean by “passions that will propel a new age of prosperity”.

  • In the book “Crush it!”, by Gary Vaynerchuk you read: “Love your family, work super hard, live your passion.” The book is entirely developed around the idea: “Do what makes you happy, keep it simple, work hard, look ahead.”
  • In the book “Enchantment”, by Guy Kawasaki one fundamental concept emerges: “New business are created from people trying to make the world a better place with new ideas which they fulfill by pursuing and developing their passions.”
  • In the book “The art of the start”, by Guy Kawasaky you find this quote from Ludwig van Beethoven: “I never thought of composing music for the fame and the glory. What’s inside my heart must come out; this is why I am composing music.”
  • Steve Jobs during his famous commencement speach at Stanford said: “[...] Don't lose faith. I'm convinced that the only thing that kept me going was that I loved what I did. You've got to find what you love. And that is as true for your work as it is for your lovers. [...] And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. [...] Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become.”
  • In the article “The best investment you can make”, by Umair Haque published on the blog of the Harward Business Review you read: “The best investment you can make isn’t gold. It’s the people you love, the dreams you have and living a life that matters. [...] the safest investments of all are the human, the social and the emotional ones.”
  • In the book “The new capitalist manifesto”, by Umair Haque acknowledges “[...] my insight matters less than your vision, ambition and passion.”

The list could go on, but I am sure the underlying concept is becoming clear: if we want to make the world a better place, things have to change first in our hearts. The place where our dreams, ideals, intuitions, inner voices, ideas and ultimately where our most authentic passions are living. This is not just a naive vision of our society, but rather a very different way of feeling and living that brings those who deeply share it, to feel like misfits. In fact when we come to realize that “the heedless pursuit of more is unsustainable and, ultimately, unfulfilling” how would it be possible not to feel a misfit in a world that does not understand the “difference between maximizing consumption and maximizing quality of life”? The starting spark must come from each and everyone of us, from our will to build a sustainable future where “prosperity is not what one has, but what one is capable of”. Within this renewed context we’ll be able to develop the art of living our life paths “meaningfully well” as opposed to “pursuing opulence”.

Rethinking Brand, Innovating Economy, Improving Society

I do believe that a period of deep global recession such as the one we are living today, brings a great opportunity: it gives us the opportunity to rethink the reality, to redesign it and to improve it so as to leave a better world to future generations. I have already shared in the last few weeks the articles of Umair Haque for one reason: I am sure when it comes to talk about true innovation in our economy, about innovative communication strategies HE IS THE ONE to read. He really helps to get inspired and to better read "what's happening above our heads". I felt it would have been a good thing, therefore I decided to repurpose it once again: latins said "repetita iuvant" (it's good to repeat) and because I hope that the worth of his message gets shared and distributed as many times as possible. Take the time to watch this short video Rethinking the Idea of the Brand and if after it, you'll agree with me, spread it around to all your friends ... and take another five minutes of your valuable time to read the full article The capitalist's paradox. Please, don't forget to leave me a comment and let me know what do you think about. Thank you ;-)

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