To find a path to meaningful innovation
- Why to continuously innovate: because infatuation is the golden platform to innovate successfully. Not lasting satisfaction, but infatuation. We have the opportunity to continuously re-infatuate every time we innovate and business that do not realize this are missing great opportunities.
- Intent: . Most successful innovations are the ones that we stop noticing almost immediately (Virginia Pastrel)
- Mindset: . Unconventional thinking needs to challenge conventional thinking. Being market driving rather than market driven: the first creates demands the second follows and responds to existing demands.
- Define the market space to go after: accordion chart to define what value do we provide? From the most narrow utility to the most broad possible definition.
- Implementation: .
How do we engage in this path, how do we quickly adopt it? By reconnecting with our inner child as a way to getting on the path to meaningful innovation. Everything you need to know about innovation you learned in kindergarten (Peter Merholz) The perspective of taking everyday random objects that surround us and start looking at them as they were parts of a constructing game it's the exact same perspective that we would use to create meaningful innovation, in other words to look at our environment at the resources that surround us and see new meanings, new connections and new values in them.