Why should your company bother about customer satisfaction? Why is it important to know whether your customers are really satisfied? After all in a market still largely influenced by an autoreferencing attitude towards quality (“we give you the best quality!”), caring about customer satisfaction could even be classified as “not a priority”. Sadly!
Business leaders quite often don’t see the connection between creating the intangible of the employee happiness with creating the tangible of financial profits in their business.
We don’t have to choose between inspired employees and sizable profits: we can have both. In fact, inspired employees quite often help to make sizeble profits.
Chip Conley, is the founder of Joie de Vivre Hospitality, CEO of Joie de Vivre Hotels. What’s needed is a change in mindset, that profit is result of two forces:
The present path to continuously improve customer experience and UX (User eXperience). Lets build the winning mentality and allow your company to embrace and to empower innovation. It doesn't help to catch up or to copy innovation from others! How to do it? Lets apply these powerful strategic leverages within your company: Lean Six Sigma, Web Marketing & Social Media, Content Management.
Delivering outstanding customer experience, "Wowing!" customers through service was initially a business objective at Zappos. Now, thanks to Zappos, it has become a worldwide movement with a dedicated web site.
Engaging With Contextual Relevance To Build Customer Relationship
In the multi-screen environment information and contents must be Accurate, Relevant, Transparent (ART) and consumers must have access to tools to pull them where and when they require. ...