cultural change

My Three Words In 2013

submitted by Luca Leonardini on January 2013

My three words for the next year. It's an inspiration I had last year from Chris Brogan weekly newsletter. This is the perfect moment of the year to figure out a kind of short guidelines that will inspire and drive my activities in 2013.

So, these are my three words in 2013: Convert - Persuade - Holistic (approach).

Chris Brogan communication creativity cultural change cultural shift human relations inspiration Seth Godin

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My book shelf

submitted by Luca Leonardini on August 2012

		Slingshot, re-imagine your business, re-imagine your life, by Gabor George Burt
		Find Your Next, by Andrea Kates
		Betterness: Economics for Humans, by Umair Haque
		Delivering Happiness, a path to Profits, Passion and Purpose, by Tony Hsieh
		The Progress Principle. Using small wins to ignite joy, by Teresa Amabile
		Enchantment, the art of changing hearts, minds and actions, by Guy Kawasaki
		The Thank You Economy, by Gary Vaynerchuk
		The New Capitalist Manifesto. Building a disruptive better business, by Umair Haque
		Why now is the time to CRUSH IT! Cash in on your passion, by Gary Vaynerchuk
		Lean Thinking, by James P. Womack
		The Six Sigma Revolution, by George Eckes
		Successful Project Management, by Rosenau and Githens
		Project Management, by Prof. Harold Kerzner
		The handbook of Project Management, by Trevor L Young

web marketing Strategic consulting social media meaningful innovation Lean Six Sigma economics cultural change

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Happy Secular Paradigm Shift In 2012

submitted by Luca Leonardini on February 2012

2012 My heartily wishes to see the end in 2012 of this kind of fake prosperity sustained by the “business as usual” paradigm. This year I wish a new awareness will spread and grow in every country: the mere pursuit of profits has created only devastating effects for individuals, societies, businesses, global and local environments. In 2012 I wish more and more businesses around the world will embrace this secular cultural change, this phenomenal paradigm shift and will start to build a complete different kind of prosperity. I mean a prosperity where individual fulfillment, trust, empathy, human relations are the priorities over economic returns, incomes, shareholders value, stock exchange rules. In 2012 I wish more and more people around the world will be starting to ask the question: if this model of prosperity as we know it can’t provide food to 20% of the world's population (1.5 billion), if 5 million children are dying each year from malnutrition, if 11 million of children are dying every year from preventable diseases, if over a billion people have no safe water to drink, what kind of good can we possibly expect for the future? How to change and how to start writing a new page in our history? My humble suggestion is that our heart is the perfect starting place. We have to help each other to become more aware of the immense power each one of us has in rethinking the world starting from the smallest things and decisions in our daily life. When this will begin to happen, it will really be a good year to remember. This is my best wish in 2012.

Social Change Prosperity Inspire human values Eudaimonia Economy cultural change Crisis creativity Betterness

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To Invest And To Innovate Today: Open Question

submitted by Luca Leonardini on February 2012

Investment & Innovation I was thinking about two key words: "to invest” and “to innovate” so I decided to check in the dictionary. I took the Oxford Advanced Dictionary (7th Edition) and found the meaning of “to invest”:

To buy properties, shares in a company in the hope of making a profit. To spend time, energy, effort on something that you think is good or useful.

I verified the same word (verb) on Thesaurus and this is what I found:

Expend money with the expectation of achieving a profit or material result by putting it into financial schemes, shares, or property, or by using it to develop a commercial venture.

This is what Thesaurus says about “Investment”:

Act of devoting time, effort, or energy to a particular undertaking with the expectation of a worthwhile result.

I finally checked the meaning of “To innovate" in the Oxford Advanced Dictionary (7th Edition) to find this:

To introduce new things, ideas or ways of doing something.

This is what Thesaurus says about “To innovate":

Make changes in something established, esp. by introducing new methods, ideas, or products.

It seems that “investing” and “investment” are both activities that generate an expected worthwhile result, that create something useful, that develop something possibly good. While “innovation” is the ability of the investor to profitably use elements that are available in his/her daily life to redesign, to reimagine and to improve the reality. My final thought is that the true essense of “innovation” is made primarily by the act of reimagining, rethinking our simple daily reality in a much more meaningful way. The use and the deployment of technology (software, connections, hardware, ...) should remain be the secondary element which serves and supports the act of thinking and reimagining a new meaningful way of life. If this is so, I wonder why so many companies are buying technology just to continue to do business, to produce things, to provide services in the same old way? What would be your answer?

value innovation technology strategy meaningful innovation cultural change communication Change management Business

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Betterness: Economics for Humans

submitted by Luca Leonardini on February 2012

BETTERNESS: Economics for Humans

The latest book by Umair Haque AVAILABLE HERE for download on PDF - Kindle - iBooks

"Betterness: Economics for Humans" is the latest book of my favorite author Umair Haque. Business as we know it has reached a state of diminishing returns: though we work harder and harder, we never seem to get anywhere. I'd like to share a quick overview of the content which you find on the link above: 1. Introduction: The Not-So-Dismal Science? 2. The Capitalist’s Paradox 3. Eudaimonia: A Better Path to Prosperity 4. Poiesis: A Better Source of Advantage 5. Arête: A Better Organization 6. Kairos: Toward a Better Paradigm Lets enjoy the reading and ACT together starting to change our own life to make the world a better place.

Umair Haque Social Responsibility inspirational HBR Eudaimonia Economy cultural change Competition capitalism

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Innovation and Humanity

submitted by Luca Leonardini on February 2012

Hosted by imgur.com Writing about innovation, business strategies, technology, science and future trends in marketing and communication is something I cannot keep separated from my personal interests and passions. These “things” are not disconnected from my professional life: together with competencies and skills, they represent the foundation, what’s needed to nourish it, to make it thicker, more dense and more genuinely authentic. Talking about Innvoation strategies or any professional topic without unveiling something personal would make this blog a mere business presentation or just another message among millions out there. Thankfully we are all different. What we are cultivating in our hearts in terms of ideals, dreams, sacrifices, goals, expectations, etc., is what makes us unique, it enriches us bringing direct benefits to the people with whom we are interacting in our professional and personal life. I usually go to buy fruits and vegetables directly from the farmer and while talking about my job with the owner of the farm (an eighty years old man) he told me: “University degrees are important, but what it is far more important is that behind the titles there is a good person, a person you can trust, a sincere and honest person that is passionate about what he or she does.” He’s a great old man! Why am I telling all this? Because I’d like to share with you two causes that need urgent and active support. One is AnimalAsia which aims to stop bear farming in China. The other is Savethedogs which fights against the massacre of stray dogs in Romania. Why am I asking this? Because I believe that caring for animals has the power to improve us as human beings. The compassion that leads us to act and to defend their rights becomes a great example of civilization for the whole community. Because Innovation that grows in our heart brings us further. Even in the business.