communication

Innovative thinking worth spreading

submitted by Luca Leonardini on March 2011

Hosted by imgur.com Each day I spend a considerable amount of time reading the RSS feeds and in the last few weeks, I visited the following links with no particular order, I read the articles and I watched (twice) the videos. I'd like to share them with you because I found these contents extremely innovative and because they inspired me further and deeper reflections which I will post in the following days. 1. Digital authors need a whole new set of skills by Jenn Webb published on O'Reilly Radar. In a recent interview, Dana Newman, a transactional and intellectual property attorney, talked about what authors need to do to protect themselves and their brands, in addition to their books: "Rather than think in terms of "I want to sell my book," think about "I want to license all of my intellectual property rights." Realize that it's not just your book, per say. It may be electronic rights, it may be multimedia rights — it may be all these other areas that your book may be exploited. ________________________________ 2. Rethinking the idea of the brand a short video by Umair Haque 3. The capitalist's paradox by Umair Haque

In a world where yesterday's institutions can't deliver the basic stuff of economic welfare, there's nothing more valuable than being able to do so. The world needs, wants, is crying out for changing and if you can't change the world, a rival who can is going to make your latest, greater so-called blockbuster look mediocre, the people formerly known as customers are going to tune you out, communities are probably going to self-organize against you, and, when all is said and done, you're probably going to end up at the mercy of hurf-durfing "investors" whose idea of "long-term" is speed-dating on steroids.

Umair Haque O'Reilly Radar Jenn Webb HBR Harward Business Review digital authors Dana Newman communication capitalism

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How web video powers global innovation by TED's Chris Anderson

submitted by Luca Leonardini on March 2011

The rise of web video is driving a worldwide phenomenon he calls Crowd Accelerated Innovation a self-fueling cycle of learning that could be as significant as the invention of print. But to tap into its power, organizations will need to embrace radical openness. I do believe we are at the dawn of a new age and that as humans, we are living the same experience lived in the 16th century when Gutenberg invented how to print books: the rising of a new communication mean. Web video is the new way to communicate and to express ourselves which is - in many cases - more direct, powerful and effective than printed words. Take the time to watch this video and you'll find out that is not just about how great web video can be. The message in my opinion is much higher: it's a strong invitation to become aware of this global change and to act accordingly as individuals, companies and even as national organizations.

TED communication Chris Anderson global innovation video

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Digital Printing Forum, Milan 23.02.2010

submitted by Luca Leonardini on February 2011

I have been invited to the 16th DIGITAL PRINTING FORUM which will take place in Milano on 23.02.2010. This is a great opportunity to talk about the future of our market, about the emerging trends and strategies to face the latest technology challenges. I will be also a fantastic opportunity to discuss directly with the public of professionals.

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technology strategy publishing marketing Lean JDF innovation ICT content communication censhare content management Business

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Management support to effective Lean Six Sigma inititatives

submitted by Luca Leonardini on January 2011

Hosted by imgur.com Successful applications of an effective Lean Six Sigma strategy share a very strong management support. In fact a Lean Six Sigma program does not happen accidentally, however, having said that just think about the following. There are two main opportunities when implementing an improvement program, could be very difficult: when times are bad and when times are good. When times are bad the profitability is very low and the resources are focused on strategic activities to ensure the survival. In this situation the company can’t afford to continue losing money because of poor quality and performace. When times are good the profitability is high, therefore resources are focused on the actual source of cash flow, resulting in the fact that improvement will be the last thing to do in order to take advantage of the current positive situation. But when profitability is high, within an ineffective company, also the costs of poor quality and internal wastes are high. Skilled managers must be willing to make significant commitments in order to implement and to support a successful Lean Six Sigma initiative.

technology strategy Lean innovation ICT content communication Lean Six Sigma content management Business Process Innovation Business Innovation Management Busines Process Management

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Few things about Change management

submitted by Luca Leonardini on January 2011

Implementing process automation isn’t just about a matter of new equipment installation: it’s a change of how entrepreneurs conduct business and how do they operate. It’s part of the human condition to resist change, as people resist habits for how they do things based upon experience the desire to get things done with the minimum of confusion, time and potential for failure. By implementing process automation people may not trust how the new system gets things done, may feel they have less control over their activities, may try to work around the new system. These are few things that can be done to ensure that people will commit and will get involved in a new project. Address the threat: be very transparent, honest and clear about the goals, the objectives and the implication of the new project with everyone in the company. Picking the right manager or management team to lead the project and the process automation efforts. People involved must be quick learner, understand the business, have the authority for key decisions, have an interdisciplinary approach required by any process automation projects that by definition are crossing departments boundaries. Buy-in staff: involve staff as much as possible in the decision making process and create channels to allow employees to communicate needs, issues, ideas for improving the production process. Training is the ongoing process that involves staff and managers at all levels, which helps to get the required degree of confidence in the new system before it goes live. Get rid of slow learner, of not malleable people, of staff which won’t be skilled enough to make the transition: letting this staff to remain around can harm the moral and can lead to negativity. Don’t look back and after switching to the new system, remove permanently the old system from your infrastructure. Hosted by imgur.com

Business Innovation Management strategy communication content management Lean Six Sigma lean communication Change management

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10 trends to watch

submitted by Luca Leonardini on August 2010

After a full year in heads-down crisis mode, business executives are looking again to the future. As they reengage in strategic thinking, many are struck by a sense that the world has changed: The turmoil was not merely another turn of the business cycle but a restructuring of the economic order. Is that impression accurate? To answer this question, it is necessary to examine the underlying forces that shape the business environment and to look for discontinuities. McKinsey & Company tracks the most important of these forces, from the growth of emerging markets to the evolving role of business in society. Here we discuss how the crisis may affect their trajectories, and we address the implications for strategy. Some trends, we argue, remain firmly on track, but uncertainties are cropping up around others. We also see signs of new forces emerging, which we will be exploring in more detail in the months ahead. The overall picture is of an altered business landscape. It does seem there will be no going back to the precrisis world. Resources feeling the strain: STEADY Globalization under fire: DECELERATING Trust in business running out: ACCELERATING A bigger role for government: ACCELERATING Management as a science: STEADY Shifting consumption patterns: ACCELERATING Asia rising: STEADY Industries taking new shape: ACCELERATING Innovation marching on: STEADY Price stability in question: ACCELERATING Harward Business Review: by Eric Beinhocker, Ian Davis, and Lenny Mendonca Full article: http://hbr.org/2009/07/the-10-trends-you-have-to-watch/es