Each day I spend a considerable amount of time reading the RSS feeds and in the last few weeks, I visited the following links with no particular order, I read the articles and I watched (twice) the videos. I'd like to share them with you because I found these contents extremely innovative and because they inspired me further and deeper reflections which I will post in the following days. 1. Digital authors need a whole new set of skills by Jenn Webb published on O'Reilly Radar. In a recent interview, Dana Newman, a transactional and intellectual property attorney, talked about what authors need to do to protect themselves and their brands, in addition to their books: "Rather than think in terms of "I want to sell my book," think about "I want to license all of my intellectual property rights." Realize that it's not just your book, per say. It may be electronic rights, it may be multimedia rights — it may be all these other areas that your book may be exploited. ________________________________ 2. Rethinking the idea of the brand a short video by Umair Haque 3. The capitalist's paradox by Umair Haque
In a world where yesterday's institutions can't deliver the basic stuff of economic welfare, there's nothing more valuable than being able to do so. The world needs, wants, is crying out for changing and if you can't change the world, a rival who can is going to make your latest, greater so-called blockbuster look mediocre, the people formerly known as customers are going to tune you out, communities are probably going to self-organize against you, and, when all is said and done, you're probably going to end up at the mercy of hurf-durfing "investors" whose idea of "long-term" is speed-dating on steroids.