I was thinking about two key words: "to invest” and “to innovate” so I decided to check in the dictionary. I took the Oxford Advanced Dictionary (7th Edition) and found the meaning of “to invest”:
Category: Blue Ocean StrategyTags: value innovation, technology, strategy, meaningful innovation, cultural change, communication, Change management, Business
To buy properties, shares in a company in the hope of making a profit. To spend time, energy, effort on something that you think is good or useful.