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The day after the Digital Printing Forum

submitted by Luca Leonardini on September 2011

Hosted by imgur.com It was my first time at the Digital Printing Froum in Milano 2. It has been a very interesting event proposing a wide range of opportunities for communication companies, digital printers, DM operators, service providers to directly meet many technology providers. This year the event celebrates the 16th edition with a First Class organization level. I have been invited to the round table dedicated to innovation within the editorial market, new media and future strategies. In summary, among the many social, economical, technological factors influencing and driving the market, I emphasized that in Italy I have seen a large number of companies without a clear content management strategy. This is mainly due to the fact that they think content management is a technical issue which must be solved within ICT department rather than a real strategic leverage supporting the business growth. In my opinion the crucial point is that today "content is King" more than ever. If a company has set up the appropriate content management strategy, supported by the right technological infrastructure, will have no problem using the content which today is printed on paper (product catalogue, magazine, newspaper) and tomorrow will be distributed on web sites, social media, e-Book readers, tablets, smart phones. It does not matter the kind of company: printer, graphic industry, book publisher, new media, newspaper and magazine publisher or even industry and services because content, at the most granular level, is just about text, image, sound and video file formats. If companies have all structured new processes to manage, to share and to distribute any content from one unique system or platform like censhare, they will have "less" problems when printed orders will start to decrease. They will surely be able to compensate the loss of the printed volume providing new services to their customers. This is how in my opinion, graphic industries will become in the future "content distributors" and newspapers or magazine editors will become more like "marketing companies". I suggest the reading of this article published on 2009 on the Harward Business Review. Media Companies Need To Become Marketing Companies. I am very grateful to the organizers for the opportunity to be present and to live such a rich experience. Hosted by imgur.com

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Apps for iPad and iPhone with censhare

submitted by Luca Leonardini on September 2010

With the launch of its 4.0 version censhare is delivering a platform for the simple development of Apple Apps. Yet again, censhare demonstrates to be an all-in-one system, hence working with it becomes convenient communication: censhare's customers can easily manage any of their company’s communication tasks from within one system. They have recourse to three ready-made basic templates for the iPad and the iPhone.

Link to the short censhare iPad demonstration

technology strategy innovation censhare publishing system censhare editorial system censhare content management censhare business innovation

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10 lessons out of Steve Jobs life experience

submitted by Luca Leonardini on May 2010

Last year Fortune elected Steve Jobs as the CEO of the decade. He's a great business man and I believe sharing his experience it's beneficial for all of us.

1. Innovation distinguishes between a leader and a follower.
2. Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.
3. The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it.
4. You know, we don’t grow most of the food we eat. We wear clothes other people make. We speak a language that other people developed. We use a mathematics that other people evolved… I mean, we’re constantly taking things. It’s a wonderful, ecstatic feeling to create something that puts it back in the pool of human experience and knowledge.
5.There’s a phrase in Buddhism, ‘Beginner’s mind.’ It’s wonderful to have a beginner’s mind.
6. We think basically you watch television to turn your brain off, and you work on your computer when you want to turn your brain on.
7. I’m the only person I know that’s lost a quarter of a billion dollars in one year…. It’s very character-building.
8. I would trade all of my technology for an afternoon with Socrates.
9. We’re here to put a dent in the universe. Otherwise why else even be here?
10. Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which is living with the results of other people’s thinking. Don’t let the noise of other’s opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.

communication strategy technology marketing project censhare business innovation

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Mobile advertising: the new frontier of business in the world of Media

submitted by Luca Leonardini on May 2010

Set to launch with Apple's new iPhone OS 4.0 in June, iAd will give marketers the ability to embed dynamic and interactive ads within a mobile app. In his iPhone OS 4.0 demo earlier this month, Apple CEO Steve Jobs touted the ability of iAd to smoothly display ads within an app rather than bring the user to a separate Web page. The process and price scheme for advertisers starts with the banner ads that attempt to lure people to view the full ad. Advertisers will have to pay Apple a penny each time a user sees a banner ad and then an additional $2 if the user clicks on the ad, according to the Journal. Given enough views and clicks, a large ad buy could easily cost an advertiser $1 million. Advertisers will be able to target specific ads to users based on such factors as their iTunes download choices and their location, though they won't be able to direct ads based on a user's personal information. Initially, Apple will create the ads itself to ensure that they meet a certain style, format, and functionality. But the company plans to eventually release a developers kit to allow advertisers to build their own ads. Even then, each ad will also have to go through a review process at Apple to determine if it meets the company's approval. Despite the high visibility and potential profits, at least one advertiser quoted in the Journal story expressed concern over Apple's initial control of the ads. Jobs has also promoted iAd as a way for developers offering free and inexpensive apps to recoup some of their development costs. On its end, Apple would sell and serve the ads, taking in 40 percent of the sales and leaving 60 percent for developers who embed the ads in their apps.

communication innovation marketing censhare advertising strategy business innovation

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This is the future of the media

submitted by Luca Leonardini on March 2010

Super great movie which shows the path to the future of the media companies. Hope you enjoy it.

censhare publishing media companies content management Business Innovation Management business innovation

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Best Book Design 2009 - Bronze Medal for Migropolis

submitted by Luca Leonardini on March 2010

On February 5 and 6, 2010, the international jury for the “Best Book Design from all over the World” competition met to judge the entries from around the world. 634 books from 32 countries were submitted to the jury for evaluation. Fourteen prizes were to be awarded: a “Golden Letter,” one gold medal, two silver medals, five bronzes, and five honorable mentions. The international awards ceremony took place on March 19, 2010.

The jury’s words about the book Migropolis (a project supported by censhare AG): “An extremely complex, multifaceted theme has been translated into a book design of the highest quality! The book’s outstanding visual patterns and typographically attractive essays are very winning. Although the type size is small, it is nevertheless easy to read. The field research done in the city of Venice (with picture essays, visual data, written essays, interviews, and case studies) has been given an exemplary graphic form here; no less satisfying are the informational graphics.”

Migropolis cover