Innovation in the Printing and Publishing Industry
An innovative proposal to face today’s most crucial challenge for the industry of the Graphic Arts (Printing & Publishing).
What tools are we going to need to guide the transformation process of the company from being a “technological productive unit” to become a true “modern business”? It’s a change management process divided into two major steps:
- The objective in the first step is to focus on maximise efficiency, quality and process stability through system automation and system integration. Very useful tools in this step are the Lean Six Sigma methodology and the JDF technology.
- In the second step the focus is how to effectively communicate what has been done and what will be realized, through the most appropriate web marketing strategy. In this second step, the change management process becomes much more complex: it’s during this phase that the company business will be transformed from a “production company” to a “service oriented company” in which the selected content management technology platform, plays a primary role.
During the first step, the production part of the company will inevitably free some resources that - in the second step of the change management process - will be made available in the new strategic area (advanced services) of the company. Here these resources could have the great opportunity to develop new competences and skills that facilitate their personal growth as well as the company growth and development.